French industrial group Bel (The Laughing Cow, Babybel) launched earlier this year Lab'Bel, a program dedicated to promote contemporary visiual arts. For the Nuit Blanche, a night of events and visited organized in the largest cities throughout France, Lab'Bel invited Danish art activists Superflex.
Vicious Vitamins interviewed Superflex last year for the issue #2 released during Frieze and FIAC (issue 2 that you can download by clicking on the right margin of the site). For the Nuit Blanche in Metz, Superflex will present a work already featured at Art Unlimited 2010, Flooded Mc Donald. The performance will consist of a rise in the water of a Mc Donald restaurant until complete flooding. Mixing humour and tragedy, Superflex, here again, chalenges our lives of consumers and the power of brand in the developed world.
Flooded MacDonald's (2008), 1 October 2010 from 18.00pm to 1am
Salle des fetes du Lycee Fabert, Metz.
Info: http://www.superflex.net/floodedmcdonalds/
: http://www.nuitblanchemetz.com/
